How to do B2B Lead Generation in 2021?
If you’re planning to market your product or service to other businesses, you already know that B2B lead generation is not easy, especially during these tough times. In fact, business purchasing decisions often go through various phases and need the approval of different decision-makers and stakeholders. In these pandemic times, it’s a more complex and the sales process is now longer with many unknowns along the way.
Finding the right B2B lead generation services in Philippines is one practical step you can take to generate more leads in 2021. In fact, according to an article from Inspired B2B Marketing, Outsourcing lead generation is 43% more effective than in-house. So it’s essential for marketers and business leaders to find the perfect B2B lead generation service provider that can help.
How to Do B2B Lead Generation in 2021?
2021 might be the perfect year for B2B companies to generate more leads and achieve business success. With the rise of digital platforms that can help marketers and salespersons interact with potential clients virtually, you can utilize the following B2B lead generation strategies in 2021:
- Evaluate your lead generation strategies in 2020
Start by reflecting on what worked for your company in 2020 and what lead generation strategies to avoid in 2021. With lots of changes in the B2B world, you need to be very careful not to utilize lead generation strategies that didn’t work in the pandemic era. For instance, face-to-face networking events are now prohibited because of various restrictions around the world, instead, webinars and virtual conferences are the perfect lead generation strategies to use in 2021.
2. Maximize the power of your website
Most B2B marketers have ignored the power of their websites, especially when generating leads. In 2021, your business website is considered the equivalent of the high-street shop window. For instance, most companies who outsourced a B2B lead generation company in Philippines have the best websites that generate highly-qualified leads. So it’s important for B2B marketers to maximize the power of their websites.
3. Get savvy on social media
In 2021, social media platforms can now introduce your business to thousands of potential leads. Appointing a social media specialist on each of your social media accounts (Facebook, Twitter, YouTube, and of course, LinkedIn) can help you maintain a great presence in the social media world. You can boost engagements by doing live videos, daily posts and stories, and tutorials that can help build relationships with your prospects and existing customers.
4. Personalize your campaigns
Email campaigns, landing pages, white papers, and other content marketing strategies can work effectively in 2021 if you add a personal touch to them. According to a study from Epsilon, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. So it’s very important to personalize your campaigns to potential customers and repeat buyers.
Furthermore, B2B marketers and business leaders should be more creative to find the perfect lead generation strategies that can help them drive more leads and survive in 2021. It’s not too late to plan, execute, and monitor your lead gen tactics to stay on top of the B2B world.
Looking for a reliable B2B lead generation service in Philippines? Markable Solutions is your perfect choice! We provide the best lead generation strategies that can help you capture more leads and generate sales. Talk to us now!
